The challenge

A new leisure venue entering a sector where standing out is everything, Soul Bowl needed to feel like somewhere younger audiences genuinely wanted to be, not a bowling alley that happened to have a bar, but a cool night out that also had bowling.

Vista, the Italian restaurant sitting alongside it, needed its own identity, warmer & more family-facing, with a different personality entirely. The challenge was building two brands that felt distinct and purposeful while sharing the same address.

Both brands launched and took hold. Soul Bowl and Vista have become two of Morecambe's most popular venues. The visual identities created at launch are still in use today, a decade-long proof that the foundations were right.